Welcome.

Stay awhile. Let’s get to know each other.

Hi! I’m a proven creative marketer, brand strategist and social media leader with 15+ years of experience managing and motivating high-performing teams that achieve business objectives and brand goals by meeting consumers and communities where they are - with thumb-stopping, expressive content and marketing messages that add value to their daily lives.

Both professionally and personally interested in this field, I’m constantly inspired by the ever-changing landscape of modern marketing. I’m bold, brave and dedicated to both sustained success and continually raising the bar. I value smart risk-taking rooted in data and intuition and strive to be a continuous learner that grows and evolves at the same speed of a social media platform rolling out a new feature.

A born and bred Chicagoan, I thrive on culture, fashion, food, sports and soaking up the unique, welcoming neighborhoods and venues that make this city so near and dear to my heart.

MY WORK

Hustlin’ since ‘92.
Come a long way since rolling, rubberbanding and delivering the neighborhood newspaper.

The work & thinking behind it.

CREATIVE CAMPAIGNS

Stop. The. Scroll. Whether static or video, place a priority on “can’t miss creative” that commands the attention of target audiences so important messages break through the digital noise and are truly heard. Build consistency with visual cues, clever language and timing for when and where to expect them.
BRAND STRATEGY

Listen. Communities will tell you who they are, what matters to them, what they like and what they don’t. Where they’re willing to spend their time and money and where they won’t. Establish a relatable tone and voice, create moments that matter and champion engaging conversations that excite and inspire communities to show love and express their loyalty well beyond social media. Keep your North Star simple enough to clearly communicate and actionable for all.
CO-BRANDED CONTENT

The best of both worlds. From ideation to execution, align with partners on spotlighting product and brand identifiers through engaging visuals and memorable content that surprises and delights consumers rather than makes them feel like they’re being sold to. People don’t share ads, they share content. Sharing drives reach and engagement and without an engagement play, there isn’t a business play.
INFLUENCER MARKETING

Life is all about building and maintaining meaningful relationships. Premium brands are community-minded and place a priority on cultivating lasting connections with audiences and influencers that are genuine and mutual. Innovative collaborations and personalized product offerings to both influencers and their followers generate excitement, increase reach and encourage relatability. A consistent influencer strategy and knowledge of sourcing and measurement tools is a modern marketing must.
STRATEGIC PARTNERSHIPS

Tap into culture. Extend brand relevance and awareness by collaborating with partners on unexpected content and unique product offerings that not only deepen brand affinity among current consumers but authentically reach and intrigue new audiences who have shared interests and passions.
SOCIAL COMMERCE

Meet people where they already are and with products they can’t get anywhere else. Social platforms are prioritizing shoppable content and experiences like never before and consumers are buying it - figuratively and literally. Grow communities and incentivize followers with sneak peeks, exclusive info, access and merch by tapping into features that are algorithm friendly and create a seamless buying experience. Bonus points for limited edition merch collabs - never met one I didn’t like.
INTERNATIONAL GROWTH

There’s no reason to limit audience growth or revenue generation to only local and national markets - not when it’s likely that especially this day and age, current members of your community have international ties and there’s shared global interest in your product. Data and demographics can help adapt and optimize content for new audiences and paid social strategies allow messages to be targeted in a variety of ways to reach both broad fanbases and niche interest groups. Curating authentic content centered around culturally-relevant calendar moments, events and conversations is a good way to start - not to mention ensuring your work is created and supported by diverse team members from all walks of life and backgrounds.

STORYTELLING

I’ve often said simple and clever content is my favorite content. Lives are busy and attention spans can be goldfish-like. It’s no wonder short-form content drives views by the millions and is prioritized by consumers and platform features and algorithms alike. But stories can be complex and telling them in a meaningful way can be anything but simple. Storytelling done right hits us in the feels and has an ability like no other to deeply connect us - to laugh together, to cry together, to take action together.
I’m extremely proud of the story the Chicago Bears 2020 Season Kickoff spot told and my role leading the vision, pitch, script-writing and direction of the video.

WATCH

PHOTOGRAPHY

Whether it’s a DSLR or an iPhone I enjoy being behind the lens as well as the editing process - which sans a few photojournalism classes at NIU, I’m mostly winging it thanks to some trusty apps, an artistic eye and personal passion.